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Optimistic Prospecting Part 4 (Revised April 2022)

Optimistic Prospecting Part 4 (Revised April 2022)

The Pareto principle also is known as the 80/20 rule. The law of the vital few, or the principle of factor sparsity states that, for many events, roughly 80% of the effects come from 20% of the causes. In this article I explain the four most common 80/20 related to sales and marketing.

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